5 New Strategies in Real Estate Marketing

We are living in an ever changing world, what worked yesterday won't always work today or tomorrow. And real estate marketing is no different. Some marketing techniques you used a few years ago likely aren't working as well for you today.

In today's economy you have
to adapt because in the span of just a few years we've witnessed a revolution in the way consumers get and interact with information. The internet, e-mail, mobile phones, social media -- and the list just keep growing longer every year.

Here we are going to discuss briefly 5 marketing strategies that will be helpful for you in real estate marketing:

1) Share helpful content.

Information is so prevalent, so only the most relevant communication reaches consumers' brains. Before you send information, always ask yourself: "Will this help prospects in their real estate affairs?" If not, rework it until it is helpful, informative and interesting.

2) Make social media work for you.

When you share helpful information, you have a much better chance of it getting shared on social media outlets. Social media allows people to communicate with each other more than ever. Some studies say 75 percent of a real estate agent's business comes from referrals and word of mouth. And half of Americans said they have received a good suggestion on social media.

3) Refresh your testimonials.

Staying with the theme of consumers sharing information via social media, you might want to turn them into 15 to 30 second videos you can post on your website or social media outlets to create some buzz and trust and at the same time, give people something talk about and share.

4) Become 'mobilized'.

Can consumers read your website and e-mails on their mobile devices? If not, you're losing potential customers. Research now shows that people spend more time browsing the web on mobile devices than they do on their desk and laptops. Some studies suggest that upwards of 66 percent of emails are opened on a phone or tablet. And 650 million people access Facebook daily via - you guessed it - their mobile devices. Today people want immediate, quick bites of information wherever they happen to be. When you can offer that, you're putting yourself ahead in the game.

5) Use videos.

Consumers are watching videos on the internet in record numbers. Facebook reports that since last summer, it has averaged more than 1 billion video views per day. Think about how you can start using video on your social networks, YouTube and website to capture the attention of prospects. Yes, certainly post listing videos, but also consider community tours, client testimonials and expert interviews about real estate.