In today's business many companies are suffering
due to bad economy. If you have a business that is having difficulty in today's
market environment you should think of going back to the basics again when
it comes to advertising and marketing especially locally. Full color
poster can be your key to more local visibility; also it will help you to
foster a nice local following for your products and services. So here are 5
guidelines on how to make a creative color poster to help fight the bad economy
and succeed with your business.
First step to this fight is to do some intelligence work. You
have to base your poster design decisions on good solid knowledge. So you will
have to make surveys of your posters competitors, the situation of the
potential market and the overall trends in advertising poster design and
deployment. Knowing this allows you to be better with your posters as you start
designing them to target your potential customers.
2) Develop market-targeted poster designs.
Once you have the facts ready, it should be a lot easier for
you to develop market targeted poster designs. Just make sure that you take
into account the current trends in posters, along with the competitive factors
of other kinds of poster rivals.
It is of course important to always provide what the reader
needs and wants to see in your posters to be able to engage them and hopefully
market to those readers more effectively. Take your time in this and make sure
all the elements are defined well.
3) Print cheap coverage posters.
Now with your main design ready, it is time to print and
deploy. First, you may want to print your coverage posters. These are your
workhorse posters that will be deployed everywhere. It is good to be a bit
cheap about this poster and even make it a bit smaller.
This helps you print a lot more pieces of this poster and fit
them into more important areas as possible for marketing. So try to decide on a
specific cost efficient printing configuration for your poster design and print
them as your marketing coverage posters.
4) Print decent feature posters.
You should also print more decent feature posters. These are
the prints that are meant to impress people. You will deploy these at key high
concentration areas where you are sure that your target markets always pass by.
5) Deployment.
Last but not the least you need to deploy your posters
according to your plans. It is best to post up those feature posters first in
those more highly concentrated areas of people. Afterwards, deploy those
coverage posters further and further from those concentrated areas.
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