Pro and Cons of Telemarketing in Real Estate Business

Telemarketing has proven to be very effective in real estate marketing. It can help generate leads, make sales and increase profit. But what are the disadvantages (if any) of this method. In this article we are going to discuss the pros and cons of telemarketing in real

estate business.

Let us first highlight the advantages of telemarketing:

1) Cost effective.

One big advantage to using telemarketers in real estate is that it is more cost-effective to use a minimum wage staff as opposed to a higher-priced sales staff. You can even outsource this job to an outside telemarketing firm.

2) New geographical areas.

Telemarketing will be very useful in reaching out to other geographical areas, when attempting to solicit new business.

3) Large target.

In more recent times real estate developers have begun to use telemarketers as powerful tools to reach a broad range of customers. As we mentioned, it is more cost-effective than using direct sales methods. Your telemarketing crew can reach more people in a short time span.

Now we are going to list the disadvantages of this marketing technique:

1) Negative experiences.

Most people regard telemarketers as a nuisance and want nothing to do with them. A lot of consumers have had bad experiences with telemarketers.

2) Cost of training.

Even though you are saving money salary-wise, you still have to train the telemarketers. That can be very expensive; especially since most of them will not work out, then that money is wasted.

3) Lack of Information.

Before doing business with you, a consumer wants to know complete details of whatever property they are interested in. If they are talking to a telemarketer, odds are high the telemarketer will not have that information available.

That was a quick review of pros and cons of telemarketing in real estate business. Now it is your call to decide whether or not you are going to use this technique in marketing.