What to avoid while creating your brand

In a previous article we discussed brand development and how to forge a powerful logo for your business. To complete what we started we should also highlight some mistakes people usually make during the branding process.

Here is a list of some don'ts that you may need to consider:

1) Don't make your business services or products your actual company brand. Your company brand should be the spokesperson of your products or services. It should drive your business to its greatest heights.

2) Don't make your company logo your company brand. Your logo should describe what your company brand stands for.

3) Don't create a logo design that is apparently in line with the newest designs. It may no longer look appealing after few years and will just give an impression that your business is out of date.

Hence, always remember that a company logo is a piece of information that serves as a reminder of a particular brand. For instance, logos for Apple and Nike, they convey dimensions about their brands in one glance and their elements are clean, simple, eye-catching, effective and memorable. These are the types of corporate branding that you need; something that creates basic introductions and carries your business name wherever it goes.