The Power of Logo in Business

We often find ourselves easily identifying a famous brand just by seeing its unique logo. The iconic logos have stamped themselves in the minds of people for eternity.

It wouldn't be an overstatement to say that logos are one of the main reasons for any brand to succeed. Wondering how they could influence your business to that extent?

Well, before getting into the details let us dig up a little bit of Science. Studies have shown that our brain responds much better to visual content than text. Simply because we all are visually wired and nearly 70% of the sensory receptors are present in our eyes. So, whatever you see even for a few seconds must get imprinted in your memory. The visual centers in our brain are coded in such a way that they filter blocks of text portion in what we see and only grasp maximum part of visual matter. Have you noticed? It is always easier to recall a complex image with intricate details than a long sentence with simple words. You can't help it. It's all weirdly wired that way. But you can use this detriment to your advantage.

Any business, small or big, must hit the markets and promote itself to reach peaks. Your business branding is a significant element of this propaganda. By brand what I mean here is what you stand for, your ideologies and all the other components of your business. Your brand image will be carved into the minds of your customers. When it comes to branding your business, your logo becomes the central part of it. It conveys most elements of your business and does so all at a glance.

Designing an engaging logo is a highly demanding task. It must stand out but be vivid, professional but with personality. Your logo should scale to different sizes; print distortion-free, work on the Web and on retail. It must be pliable but dependable.

So, what makes a logo outstanding?

·         Simplicity - It should be simple, comprehensible and effective.
·         Vividness - Make it unique and people will remember it.
·         Elegance - Simple and memorable design makes it elegant.

Your logo speaks directly to your target audience. The best logo should convey it all without much confusion. Remember, your logo defines you. It is your ambassador to skyrocket your business to success.