Create a Business Card That Nails Your Brand

Your business card isn't only to provide contact information to your potential prospects; business cards are another way to brand your business.

You don't want your business to be branded like everyone else, boring or worse… standard. You want business cards that people look at and remember you, your business, and what you can do for them. Consider getting special cards for events and regular cards for other uses.

With today's printing technology you can have your information printed on almost any surface and your business card doesn't have to be the normal shape or even size. Think outside the card, if you want to get noticed, but you still want the people you meet to be able to carry your card so don't go too nuts as you don't want them left behind.

In this article I'm going to show you a few steps that you can follow to design your unique business card.

1) Know your customer.

Before creating any business card design it's important to understand your customer and what they need to know. Of course your business card needs all the normal information on it, how to contact you, your website and so forth. But how can you get through to the person looking at the card that you have what they need? You know who they are and design the card with them in mind.

2) Consider your industry.

For example if you are serving people in the construction industry how can you make a card that appeals to them?  This is an excellent way to think outside the box and create a card that is either 3D or can be constructed into a 3D card by the receiver later. The card again, needs to appeal to your ideal client more than to you.

3) Start with your logo.

I assume that you probably already have a logo, which can be how you start your business card design idea. You want to keep this the same throughout your business card design too, but also make it stand out. If you don't have a logo yet, this is your chance to really think outside the box and come up with something new.

4) Match the brand you currently have.

If you already have a lot of marketing collateral you probably already have colors, fonts and tag lines. You still want people to know it's you, but you want them to be impressed by your card which will make them impressed by your business too. Plus, it'll ensure that they really look at it and take notice.

A good business card will tell your audience who you are, what you can do for them, and how to find you. It will do all this with the right fonts, the right colors and the right designs that will stand out so that they will always remember your business. You can use a standard card, or you can think outside the card and use other materials.

It's up to you. Don't be afraid to get creative so that you can be remembered and get noticed. However, the final thing that's most important about a business card is to actually give it out at events. So many opportunities can arise whether you're at an event or not. You might even meet someone while waiting on line at the grocery store or in the doctor's office. Have your cards ready to give out and give them out liberally to get the most from them.