After establishing your business in the market, you now need to build
your brand and gain customer awareness.
One of the very effective methods to
reach this goal is celebrity endorsement. In this article, we're going to
discover one of the quickest ways to get an affordable celebrity endorsement
for your business.
You may ask why you would want one in the first place. First of all,
it's unique. Very few if any of your competitors have a celebrity endorsement and
wouldn't know how to go about getting one. Secondly, for the first time, it's
now actually affordable for just about any small to medium-sized business if
they know where to look.
As a business owner, how would you feel if you found out that your
biggest competitor suddenly got a famous celebrity to endorse them? How in the
world did they swing that? What's so special about them? Why that couldn't have
been me?
It's a common knowledge that an ad is paid for by the company that
places it, so obviously the public will view that ad with skepticism because
it's a self-serving and biased message; on the contrary, a celebrity
endorsement by an independent third-party carries heavy social weight. This
lifting you up and bringing you favored attention could help increase your
bottom line through an increase in website traffic and through-the-front-door
visitors. And that will help you to have an edge over your competitors, and
give you an almost unfair advantage over them.
- Why it has been so unaffordable until now?
It's been no secret that big Hollywood and New York public relations
firms charge tens of thousands of dollars to arrange for a single celebrity
endorsement, but recently a small company that started out just a few miles
from North Hollywood in California has discovered a way to sneak in the back
door and circumvent the Madison Avenue crowd with a legitimate, down-to-earth
model for obtaining scaled down version of those over-priced, traditional
celebrity endorsements.
The company has a unique in-road to the entertainment industry, and
they've literally trimmed off thousands of dollars of fees. It is highly
possible that you will be the one to get that celebrity endorsement and not
your competitor.
Having a celebrity endorse your business can not only pop your buttons
and give you huge bragging rights, but it can skyrocket your brand name and
bring in new business from places you never dreamed of. It can put you
light-years ahead of your competitor who has no clue as to how you pulled it
off. If they did know, they'd also know the cost would be astronomical and
would most likely never even consider it.
- The surprising cumulative power of a celebrity endorsement.
Not many people know this but the real value of a celebrity endorsement
comes from using that endorsement in other venues and promotions. What you'll
want to do is email your customer list with a reference to the endorsement, and
use screen shots of the endorsement on your website, in your print and online
ad campaigns, and you'll also want to share that endorsement on your social
media sites. Having a celebrity's post in all of your advertising increases its
effectiveness ten-fold by making you stand out from your competition and shine.
That is the real value of a celebrity endorsement.
People are looking online right now for what you have to offer and would
be glad to come to you if only they knew where to look. With a celebrity
endorsement, that celebrity's fan-base is now looking in your direction and
could easily be coming your way. It could be as simple as a phone call or email
away from actually happening for you. I wish you the best of continued success
and prosperity in all of your business ideas and promotions.
No one has worked
harder than you to bring your business to where it is today. But now you have a
chance to propel your business to the next level with a newly discovered secret
weapon; your very own personalized celebrity endorsement.
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