Search Engine Optimization Techniques

The benefit of having a website or a blog is to gain access to more audience. In order to do so, your website must be present in the first page of search engine result pages. The fact is no one looks past the first page.

Search Engine Optimization (SEO) is the process that helps business websites to get high visibility on search engines. The

primary goal is to help businesses get top position on the search engines and to build their customer base. 

If you are starting up a business & trying to get your business website ranked high on search engines, it is very important to know how the search engine works, and how to encourage the search engine to index your web pages to the top positions. And with 85% of prospects now shopping online versus offline; having high SEO ranking ads up to some serious revenue. Here are three top search engine optimization techniques that can easily get your website ranked high on search engine results. 

1) Search Engine Optimization. (SEO)

This is the process which helps to rank your website or business organically in search engines. This technique helps to increase the visibility of your website so that more people are aware of your business; products, services and location etc. 

2) Pay Per Click. (PPC) 

Pay per Click service is another type of organic SEO where you have to pay either per click or per impression. In this process advertisers typically make a bid on keywords phrases relevant to their target market. 

3) Social Media Optimisation.

Social Media Marketing is a process through which your website is made popular on social networking / media sites such as Facebook, LinkedIn, Twitter etc. It is a widely used technique to build visibility and generate awareness for your website or business among user groups interested in your business model.