Many businesses
have been shifting their marketing budgets to the web over the past years. Online
marketing allows you to target specific audiences and easily track return on
investment, commonly referred to as ROI.
Unlike traditional marketing tools,
results of internet marketing campaigns are almost immediate. This allows you
to better evaluate what elements of your campaign are producing results and
which are not.
To be successful at
Internet marketing, you must understand and master the essential secrets of internet
marketing. These secrets will help you to achieve success by finding the right
audience, communicating your message properly, and leading consumers down the
path to purchase. These secrets include:
1) Website Directory Listings.
Before you begin
any marketing campaign, make sure that the website you're promoting has been
listed in the common directories such as Yahoo and Google. Even if you're using
a marketing page off of the root directory of your website, be sure that the
primary site is listed. This ensures that prospects can continue to find your
marketing pages long after you've launched your campaign.
2) Generating Traffic.
In order to realize
a return on your investment, you need to generate traffic to your marketing
pages. There are a number of ways to do so online. Some of the most popular
include Google AdSense, Overture, and Looksmart. Other methods include
affiliate programs and targeted website advertising. Research other websites
that have the audience you're looking for and negotiate favorable ad rates for
your online marketing campaign.
3) Marketing
Pages.
Don't lead prospective purchasers to a generic
website. If you do, potential buyers won't know what to do next. The easier you
make if for prospects to take advantage of your offer, the better. Whenever
creating a marketing campaign online, provide a specific page for leading
purchasers to your product or service or a billboard that showcases the offer.
Take the guess work out of making a purchase and more consumers will buy.
4)
Testimonials.
Customer testimonials are
the most powerful way to build your business credibility. When consumers hear
from those who have purchased and used your product or service, they gain a
certain level of trust and comfort in what you have to offer. Solicit
testimonials after each purchase and use those that are the most convincing to
prospective purchasers.
5) Create a
Compelling Offer.
Be sure to offer something that no one else is
currently offering. If your offer is similar to your competitors or is not very
interesting, consumers have no reason to learn more. Of course providing
something for free is often a great way to entice potential customers.
6)
Developing Trust.
Before anyone will buy from you, your website or
company needs to be seen as reputable. This means that consumers can purchase
from you and not worry about the safety of their credit card information,
personal information, or anything else being exchanged. A good method for
developing trust is to purchase and display safety and reliability icons such
as BBB Online, Trust-e, and VeriSign.
7) Provide a
Guarantee.
Nothing makes a consumer more comfortable with a
purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction
guarantee or a money back guarantee. A guarantee is a great way ease the risk
of making a purchase. If your competitors are offering a guarantee, you want
yours to be equal or better.
Internet marketing is an incredibly powerful
medium for segmenting your prospects and delivering targeted advertising.
Online, you can easily measure you return on investment and refine your
marketing campaign over time to improve results.
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