5 Outstanding Facebook Tips to Excel in Real Estate Business

You got your license, started your real estate business and set up your social media profiles including a Facebook page. Now what? For a real estate professional, it can be challenging to constantly engage your Facebook audience.

As the pace of social media increases, people's time and attention are stretched thin. Moreover your time is consumed between generating leads, meeting up with clients, doing the paper work and all the other stuff. You can hardly find any time to use the social marketing platforms. Despite your hectic work schedule you can't ignore the power of social media; especially the Facebook. The more engaging your Facebook page is, the more exposure and visibility your page will have in the news feed. In order to succeed follow these few tips on how to engage your Facebook audience in a way that keeps them reading, liking and sharing your posts.

1) Update your "about" section.

When was the last time you went through the about section? Most of us filled out our profile years ago and haven't thought about it since. When people find outdated or inaccurate information on your page, it makes a poor impression. It is important to revisit your personal information so that it reflects recent interests, affiliations and contact information. Otherwise you are risking losing your credibility. Put it on your calendar and check it every couple months to make sure all your personal information is up to date.

2) Post about events.

Posting about an incoming event is a great way to engage your audience. For example, if you're going to an international showroom, you can let everyone know about it and then post images to keep your fans updated.

3) Keep them engaged with comments.

If someone leaves a comment on your page, being quick to reply or answer a question is a great way to engage your Facebook community. You can easily respond to comments with another comment or a like. This lets the audience know you appreciate their presence, you do care about their opinion and that you are paying attention to them. Nothing is worse than coming up with a clever question, posting it for everyone to see and then having the original poster ignore you.

4) Use surveys or quizzes.

Surveys and quizzes are a great tool to boost participation amongst your Facebook community. You can, for instance, create a survey asking clients what their dream renovation would be with five options. Creating an informative survey can get people to engage and see what other clients are interested in. It can also give you more ideas for topics to address in future posts.

5) Facebook insights.

Facebook offers a great service called Insights. This service provides feedback and statistics about individual posts. Some of the stats collected include: New Page Likes, People Engaged (people discussing your post) and Page Check-ins, among others. By analyzing this data, you have more information about how far your posts are reaching and you can tailor future posts accordingly.

Even though every business has a Facebook page, very few utilize its full potential. By following these real estate Facebook tips, you can continually engage your audience, prompt their participation, and make sure you have the attention of your most valuable clients.