3 Neuromarketing Tricks That Will Rocket Your Conversion Rate

I assume that since you're here then you're interested or working in the marketing industry. And as most of marketing experts know; neuromarketing is the newest and most powerful weapon in any marketer's arsenal. This newly forged term describes the use of neuroscience tools to help determine why consumers buy what they buy; it allows business owners and marketers to gain insight into their customers' behavior.

6 Neuromarketing Principles That Are True for Every Business

Of all the scientific fields and developments that have been adopted by marketers worldwide; neuromarketing is one of the most fascinating and rapidly evolving. The field of neuromarketing was first developed in the 1990s by psychologists at Harvard University, and it has since become a significant influence on modern marketing techniques.

Neuromarketing: 5 Cutting Edge Pricing Tactics

One of the most fascinating fields to arise over the last few decades is called neuromarketing; well this new field of science represents the intersection of Madison Avenue skyscrapers and subatomic synapses of the brain.

Marketing Power Words That Make People Take Action

No one can deny the power of the world. Though we read them, speak them and hear them almost non-stop, words are often one of the most underrated components of a small business marketing plan. If used strategically in your marketing campaign, the right word can cause people to take action; they click, open, buy and generate revenue for you.

5 Marketing Mistakes You Should Avoid

Marketing is an important element of your small business strategy. If you're looking to expand your customer base, boost revenue, or grow brand awareness, a savvy marketing strategy is a must.

The Most Powerful Word in Marketing

It goes without saying that marketing is an important process for any business to thrive. Marketing is a multi-facet process and it depends on many factors. Are you familiar with the most powerful one? It's not the four-letter word typically associated with that claim.

5 Tricks to Increase Your Small Business Productivity

Since you're reading this article then I assume that you have a small business or planning to start one. After setting up your business you will need to increase your productivity in order to stand out the competition.

Features Tell, Benefits Sell

One of the early lessons that you must learn from sales, marketing, and advertising is that there should be a focus on the benefits of a product instead of the features. Any business strategy based on accentuating the benefits of a product or service rather than its features has very high odds to make the customers buy.

7 Tactics You Can Use to Diversify Your Visual Marketing Strategy

When we analyze the process of creating blogs we can easily recognize that there is a pivotal element that determines the degree of success: the content. Other factors as quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But content touches on social media and engagement, marketing and even branding.

3 Marketing Mistakes You Should Avoid

There is no doubt that the majority of marketing managers, experts, consultants and coaches are multitalented, passionate and can see through their creative endeavors.

3 Secrets for Getting Referrals to Your Business

Growing your referral business isn't an easy or comfortable process. While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution.

7 Steps to Market Your Business Using Storytelling Techniques

You're probably reading this because you have a product or service to sell. You need to reach out to people to inform them about your business. You need to break through the noise of the market to get people's attention, and you need to do it in a way that isn't annoying so they don't tune you out.

7 Criteria for Effective Segmentation

Market segmentation in today's business is a pivotal step for any firm. Following this step these segments must be evaluated against a set criterion.

11 Hints You Should Use When Marketing to Marketers

In our previous articles we discussed several aspects of the marketing techniques and strategies. Today we're going to gain insight towards one of the toughest target groups; the marketers.

Marketing in The Age of Recession

With the recent economic crisis in Greece, the fear of this crisis impact on Europe and the negative predictions for other countries' economy; it pretty clear that marketers and business owners should have a plan to survive and thrive in today's business.

5 Techniques Marketing Must Change to Support Sales

Many businesses struggle with friction between sales and marketing. Sales team is often complaining that marketing is not generating quality leads. Marketing team, on the other hand, criticizes sales for not properly following up with prospects.

Boost Buyer Involvement by These 3 Hints

Companies that get the buyers involved in their marketing really reap the benefits. When your actual customers have a say in what's going on with your company, they become more and more engaged with your business. And excited customers are more likely to spread the word about your product or service.

Color Psychology And its Role in Marketing

What colors have you chosen for your marketing materials? What were your reasons for choosing that particular color? Was it because you liked those particular colors, or did you have a particular marketing message in your mind

The Iron Triangle of Customer Experience

Every business owner and marketer in today's business probably already got the memo that customer experience is the new competitive battlefield. In fact, many marketing experts argue that customer experience is becoming the top imperative of modern business.

5 Marketing Predictions For Year 2016

We're now in the middle of 2015 and less than 6 months and we'll encounter the beginning of 2016. The very fast and vast changes in today's world suggest that marketing will undergo major changes over the coming years. In this article we're going to discover the main themes for the future in the field of marketing.