Your Guide to Start Blogging Your Automotive Business

More and more people are now familiar with the concept of blogging for business. It's been talked about for years now, and the chances are most of you reading this have tried blogging, whether in your free time or for a business.

How to Market Your Dealership on Facebook?

To many dealerships online marketing is still a difficult tool to master; especially marketing on social media platforms. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

Want More Customers to Your Dealership? Market to Your Employees

Your employees are the backbone of your dealership business and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren't doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs.

8 Tricks Auto Dealers Can Use to Increase Their Show Rates

In the hectic environment of the automotive business, handling internet leads can be very challenging. The lack of response by customers, the appointments that don't show and the unrealistic expectations often frustrate internet managers and dealers.

The Shortest Distance Between Two Points is Direct Marketing

In today's fragmented marketplace, new marketing strategies provide cost-effective alternatives to indirect media. Do you still spend thousands of dollars every month on mass marketing tactics that don't add measurable profits to your bottom line?

How to Make Your Dealership Connect Effectively With Mobile Shoppers

If your automotive business has a presence on the mobile platform, you are probably aware that 30 to 50 percent of your total website traffic comes from mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior.

2 Tactics You Should Use to Create the Perception of Low Price in Your Dealership

Customers don't want to pay too much. This is true to all industries and all countries. That's why the perception of low price is more important and dramatically more profitable to your business than having the actual lowest price.

4 Secrets That Will Help You in Proactive Dealership Marketing

The competition within the auto dealership business has never been as fierce as today. Every business is trying to increase its market share and boost sales.

10 Tips for Online Auto Dealer Marketing

Internet marketing is a pivotal part of any automotive business marketing, and the online world is constantly changing. You need to stay up to date, and connect with your customers over multiple channels of communication in order to be effective. In this article we're going to point out some tips to help you out.

Role of Audience Management in Automotive Marketing

In today's business a lot of marketers are recently talking about "Audience" and "Audience Management"; but what do these terms really mean and why should you care? Before we dive in, let's just say this; you should care because the payoff is simple.

3 Tips to Increase Customer Traffic to Your Automotive Business

In automotive business attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers and hard on prospects and customers.

5 Reasons Dealerships Need a Social Media Manager

Car dealers around the globe are asking themselves whether or not they need a social media manager.

Social Media Domination in Automotive Business

The use of social media in car dealership is different today than it was just a few years ago. It's interesting how over a short period of time being active on social media platforms has evolved from something that was considered "free" and optional to something that's necessary and requires an investment of time, resources and money.

Types of SEO Strategies in Automotive Marketing

In today's ever-changing SEO marketing, gathering the entire practice into one term is often confusing and destructive to the success of businesses in various industries.

Role of Blogging in Automotive Marketing

The internet revolution has enabled auto dealerships to use better methods in generating leads and retaining customers. Many lead retention tactics used pre-internet, such as phone call campaigns and direct mail, turned off as many customers as much as they retained.

Pay Per Click: Get Better Automotive Sales While Paying Less on Advertising

In this article we are going to explore a very common mistake that may hinder your auto dealership business growth. I have seen this mistake so often that I even encountered this problem with one of my friends.

Your Guide to Sell Your Car Online

How to sell a car online quickly and maximizing the transaction price in the same time is the question every seller wants answered.

Best And Worst Time to Buy a Car

As an automotive dealer you are probably searching for new techniques to boost your sales. In this article we are going to use a different approach of thinking in order to reach our goal. We are going to take a look on the best and worst times to buy a car from the buyer perspective.

Marketing Electric Cars in China

The Chinese Central Government Ministry of Commerce recently announced its Energy Saving and New-Energy Auto Industry Development Plan, which outlines objectives to sell 500,000 new-energy vehicles in 2015 and to have 5 million vehicles on the road by the end of 2020.

Retention Strategy for Auto Dealerships

There are no hard and fast rules for customer retention in the automotive business. With such a competitive market driven by costs as well as customer service, you have to deliver a consistent message and engage with your customers frequently or you lose them at the next oil change or service light.