Many real estate
agents face a dilemma after finishing the license exam. You got your license,
now what. Truth is there are
a lot of real estate agents, but only a few fully embrace the opportunity to
distinguish themselves from the others.
Simply being
licensed is no longer enough and there are no guaranteed shortcuts to success.
Still, there are scores of companies guaranteeing success if you buy their
products.
Well, don't waste
your money because there are no guarantees; only hard, focused work coupled
with products that'll enhance your success, which begins and ends with 2 simple
things;
1) Getting prospects, and
2) Converting them to customers.
1) Getting prospects, and
2) Converting them to customers.
Getting prospects
is easier said than done and only when you have some you will you have an
opportunity to blend your knowledge, charm and personality to close them. But
the key remains getting them. How do you do that?
Having a real
estate listing system is one good way and should be every newly licensed real
estate agent's top priority; veteran agents, too if they never had one.
Although you can
find real estate listing systems a dime a dozen there is nothing that helps you
achieve the level of real estate marketing and sales "success" you
want quite like a proven one, whether they're complicated ones at outrageous
prices, or simple ones at reasonable cost.
Generally, the more
complicated and cumbersome the systems are the more expensive they are. They
aren't necessarily better because, just costlier.
The type of system
you chose can be as simple as mailing pre- written real estate marketing
letters to owners of expired listings, some of which are extremely effective.
Prices range from
under $9 - 10 to over 4,000.00; several can be found for less than $50.00.
But as you grow in
experience and ability incorporating call in 800 number lead generating systems
and websites are almost a must if you want be competitive and ensure your
success.
Let's face it -
real estate agents need listings and the more they have the more money they're
likely to make through their real estate marketing efforts. On the other hand
agents who can't get listings don't last in the profession too long.
Real estate listing
systems help agents get listings. They can help new agents get off to good
starts and recharge the careers of veteran agents who have been around for
awhile.
Signs with your
name on them dotted throughout your community will give you instant credibility
and generate more listings. Everybody likes doing business with successful real
estate agents, which you'll be thought of as when you have lots of listings.
Another nice thing
about farming expired listings is that the sellers are typically Realtor
friendly, eager to sell their properties and willing do what it takes to get
them sold.
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