7 Internet Marketing Tips for Real Estate

In today's real estate business, the internet plays a significant role in our advertising and marketing processes. You should use the internet to promote your listings and also yourself as a top agent.

Get your face and name onto the internet because a lot of your clients and prospects are going to check you out 'online' before they connect with you.

Today many things can be done online, some of which are really easy; it's just that you must be regular and consistent in your efforts. The search engines prefer to see fresh and updated content on a regular basis.

So here are some ideas to help you get started with online marketing initiatives in commercial real estate agency.

1) Websites are important to brand the agency and to help you in getting your listings into the internet search engines. That being said make sure that your website in optimized for keywords, Meta tags, and description tags. These three things should apply to every property listing and web page. In this way the search engines will see your listing stock more effectively.

2) Use professional photographs on your website and with your listings. A poor quality photograph will pull your image back fast. Make 'professional photographs' part of the vendor paid marketing campaigns that you put together.

3) Meta tags and description tags will also be important when it comes to the 'industry portals' that you use for your listings. When you use the right keywords that people are using as search terms, it gives your listings a greater chance of being seen and over time that can lift your 'hit rate'.

4) Do your keyword research using 'Google Keyword Search Tool' and capture the information in a spread sheet each month to give you an updated list. Use these words in the marketing of your listings.

5) Blogs on a personal basis will help you with branding your name as a property specialist. The blog process is easy and at minimal or perhaps zero cost. Write blogs on a weekly or twice weekly basis about the local property market. Blogs are informative so don't promote your properties in that way. Use your blog to show that you are a property specialist in the local area.

6) Email Newsletters should occur at least once every fortnight and you should use an auto responder for the process to avoid your domain being branded for 'spam'. The newsletter can link to your website with listings and your blog with industry updates and articles.

7) Twitter, LinkedIn, and Facebook are all useful tools for social media interaction with your contacts. You can also link your blog posts to each and cross promote.